Sep 12, 2008

3 Competitive 3D Virtual Worlds Growing Attention in S.Korea

In South Korea, There are 3 Virtual worlds started competition to become a main stream on virtual worlds industry.

Today, I would like to show you 3 emerging virtual platform in S. Korea then give my reviews and explain the trends of them.

First of all, it's a flash based 3D service. MINI Life developed by SK Communicaton where publicised the cyworld. As SK Communicaton released this service for subsidiary business of Cyworld, the 3D based virtual life burst into korean's attention.



Secondly, I want to urge one of new stylish world to you, NURIEN which is going to begin public releases to you within Sep. AS you can recognize that the graphic is so astonishing ever seen before. because NURIEN has intergrated the Unreal Engine 3 of Epic Games.

That's why they can show highly matured graphic with whole range of detailed motions. I heard that NURIEN had already gained US$ 16 millions from Series A, when they participate on GDC 2008.


Last but not least, It goes without saying. Many people already well know that one of the most representative worlds, Second Life, would be recommended.



Although Korean seems not quite showing interests on SL, i guess that SL would be totally emerged as main virtual platform after proper localization by opensims.

Recently, Subscribed users of Mini Life had reached about 2.5 millions. but I don't think wheather Mini Life would more burst their growing.



(Every single user can own private space like above )

There are alot of Korean using Cyworld.
About 90% korean under 30's have their accounts within Cyworld.

Beside, SKT where not only for most influencial communication service firm in S. Korea, but subsidiary of SK, still back up on SK communications with Cyworld.

Moreover, NURIEN's recent opening is also showing the Virtual market would become more competitive.


( the private space in NIRUEN )

Truth be told, NURIEN is not kinds of Virtual platform like SL. it is more close to games.
It is almost made up of games, however i can get a virtual space individually after joined on NURIEN.
but there is noting to do with people except dancing through my avatar.

(Yet, we barely can find out the female user.
In the picture, One of man saying I think 90% of users are man )

I mean, NURIEN is still on beta services but they invented their sevice not like SL, just add Virtual World concept on traditonal dancing game.


They have a plan adding more games user can enjoy such as quiz game enjoying quiz with others and runway playing fashion show with customized avatar, but dont even have a space to meet and chat with other users with out game space.

According to ETNEWS, however, Linden Lab's korea branch, currently have about 150k korean users in SL, and will establish their marketing aggressively .

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