Jan 4, 2011

Social Media for Marketing

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There are lots of things to understand about Social media market however, I think this slide is highly recommendable to people or organization in terms of understanding how considerable to penetrate into Social media market for their customer.
I think it is just not trendy case, it is huge transforming people's activity with changing their life patterns.
I just briefly summed up key point of this presentation.

#1 We don't have a choice on whether we do social media, the question is how well we do it.

#2 78% of people trust the recommendations of other consumers. While only 14%of people trust advertisements.

- I hope you can click on below link to see more detail with great article for this case.


#3 Social media is only going to become pershuasive and as such, become a critical factor in the success or failure of any business.
As a result, What would you be need for doing such things via online?




















I think Wordpress which is one of the greatest blog tool and publishing platform will be prerequisite essential to get in social web. You need to build your base camp to connect with your customers in Facebook or Twitter.
Many people see Facebook and Twitter are only needed to understand but I think those are only for distribution channel for your brand presence, not for your identity that you hope to people aware of.

In fact, Wordpress is quite evolving to advanced age by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins andthemes available to transform your site into almost anything you can imagine.
So to speak, Wordpress allow us to make easy to build every kind of website that you can imagine.
Even a CMS or commercial site to manage your customer in your self hosting service.
Everything is possible to make, manage and communicate to your people.
And I wrote more of information for reference how social commerce and social web will be important than now in the future. ( also written in korean for my native friends haha~!! )
Please check out below.

•56% of shoppers to top e-retail websites who interact with social media websites have elected to “friend” or “follow” or “subscribe” to a retailer on a social networking site like Facebook, Twitter, and YouTube.
• Facebook is, by far, the best place to reach shoppers—both because it’s where they already are, and it’s where they want to hear from retailers.
• Customers mainly interact with retailers on social media sites to learn about products and pro- motions—a marketer’s dream come true.

In Feb 2010, research firm Chadwick Martin Bailey along with iModerate Research Technologies found that after connecting to brands on Facebook 51% of people were more likely to buy and 60% more likely to recommend (67% more likely to buy, 79% more likely to recommend after connecting on Twitter)


With over 500 million active users, 70% outside the US, Facebook is by far one of the most important networks in the world. 5o% of those active users log on to Facebook in any given dayThe average user is connected to 80 community pages, groups and events, creates 90 pieces of content (social objects) each month, and maintains a social graph of on average 130 people