Showing posts with label amorepacific. Show all posts
Showing posts with label amorepacific. Show all posts

Feb 8, 2008

Top Asian Cosmetics Company AMOREPACIFIC Comes to Second Life


Top Asian cosmetics company AMOREPACIFIC is launching in Second Life on January 31st at 10pm PST. They will become the first Korean beauty company in Second Life, and are leading a significant new Korean wave into Second Life.

This project’s scale, user orientated services, contents and design standard make this one of the most notable corporate builds in Second Life.

On AMOREPACIFIC’s island five brands are represented: Laneige, Mise En Scène, Hera, Sulwhasoo, and AMOREPACIFIC.

The Company hall charts the history of the company, starting from scratch soon after Korean independence and rising to become the global company it is today. In the Laneige hall you can have a high class make-up simulation experience and view promotional videos starring Korean celebrities. The Mise En Scène hall offers total hair care in the virtual hair salon, and you can watch short Indie films in the cinema. Visitors will also receive presents containing make-up, accessories, skin and hair from each brand.

Other content includes a green tea museum and café, green tea field and a beach, where a variety of events will be held in the future.

The grand opening on 31st January 10pm PST will be marked by various events and parties, including a fashion show, make-up show, dance performance, a big money prize draw (top prize: 100,000 L$), dance party and more.

AMOREPACIFIC’s island in Second Life has been developed by ACID CREBIZ, the Korean full service developer company.

The new AMOREPACIFIC Island is also covered in the latest (28th January) news broadcast from Second Life Korea News (http://www.youtube.com/SecondLifeKoreaNews), also available to view in high definition in-world at Gyeonghoeru (http://slurl.com/secondlife/ACID%20CREBIZ/127/162/22).


Good Signs for Second Life in Korea:

l The Second Life service officially opened in South Korea on January 25th.

l Korea is often described as the most wired country in the world, and it has the
most advanced online gaming culture in the world.

l UGC and general Web 2.0 participation is very well established, with half of
internet users reporting that they have experience making UGC.

l Over 40% of South Koreans already have their own avatar on the SNS website
Cyworld.





source from ACID CREBIZ