I had social media conference in Secondlife for a long time

As Beginning of this year 2010, I could have virtual talkshow within secondlife. it's been a really long time to have presence in secondlife. and i was just invited from HCHO who is the host of TOV show. And we had talked about the Social Media emerging topic in these days such as twitter.

And all you might notice that it only talks in korean. So I don't think you can understand the whole talk what we had talked about. so sorry for that however,

the mainpoint of this talk show was the fact that current social media will be more common and more powerful as growing spreads of smartphone, iphone or blackberry etc.. and we could have virtual connected presence within our daily life not only in front of Personal computer but wherever we are near established internet network via WIFI. So I think we can generate more contents with our daily life even if it is just short unuseful comments. and we are on the unrefined tons of messages currently sharing on network.
It is like the early age of internet when we first saw the network atmosphere called PC network. There were millions of information and messages that is unqualified and unvaluable contents as well as current situation we can see in case of twitter.

I think the next step for the social media in the future will go foward to solution that how we can controle and manage the selective and trustworthy contents among the crowded random messages and information.

For example, if we take the point of selecitng message according to specific subject like " Location " guess what?
Geo tagged picture that could extract from the GPS adopted iphone can be combined with short message for that location user wants to spread the word through the social media.
That would generate more sharable contents and we can have common denominator to lead the word of mouth and big buzz for the location.
That could lead us to valuable business model for Point of Interests or travle guide contents like Yelp, Where or forsquare. I think these service are really up and commer busines model.

So the next business model for mining money will be gaining attention from people by exposures of crowding sourced contente.
Cuz we can have and use more free software or service as growing market of Software-as-a-Service. Moreover, People will use and develope the customised service by Open API. Every contents and every site will intergrated and mixed up becoming a collective intelligence.

On the other hand, Second Life now looks decreasing and backwarding but still have a great promises for next gerneration. Younger Generation is used to work in 3D virtual world or Social networks such as Club Penguin, Gaia online or Habbo Hotel. and they will be more familar with 3D immersive virtual space like Secondlife.
According to Gartner Research group, 80% of current account on the Web will have their account on virtual world by 2013.
whether it will be correct or not i dont know either, but still virtual world space is really innovative communication tool. we could have various tools including text and voice chat together to talk not only 1 on 1 but Mass on mass as well as conference call.

Review after attended Social media curriculum for overseas sales and marketing held in KOTRA.

Last week, I had attended in Social Media curriculum held in KOTRA. Because my boss gave order for me to participate in those and study about recent trend of Social Media stuff in those days. However, It was quite undeeper and less profound than i thought. because the fact that Social media wave in south korea still in the early age and we, I mean almost people in internet atmosphere in south korea are usually having their presence online only Korean local portal or Social Network Service like Naver.com or Cyworld.com etc..



Well Although the main topic for this social media curriculum was Marketing and Relation forward the world wide, Some People who attended in don't even heard about the biggest Social media site like Facebook, Myspace and Twitter which are having real big issues and fad all around the world.
Anyway, I think Korea is well known for its wireless high-speed Internet infrastructure for millions of subscribers across the South korea, however, there are only for Gaming or entertaining things to spend time to waste, not for productive thing. it is the different culture that the concept of marketing for online and SNS or famous portal site such as naver is all about increasing the exposure of keyword as a result of searching the information by user in the site.

In those days there have been different aspects of marketing style coming to industry we also consider that the relationship and qualilty of contents is the most important thing when doing a marketing stuffs through the internet.

Especially, in naver.com Korean blogger for marketing used to drag-copy-attached contents which is the weird style of written things or (very)official and very unfamilar information from the organization or company. And they only consider the traffic to visit in and keep doing the samethings to manipulate the traffic again and again. But as Numerous million of people are having their owned account and have a relationship with their friends via blogging and social network service. we could also more credit to information from our friend's blog or have trust based on reviewing by any other user for the products before buying it.

So I can noticed that although there is diffent online space to share the communication and to meet the people due to the differn language maybe.......
As we can see more People who more depending on social media than exsisting media like TV,Radio or newpaper, it is possible to send the independant or individuall message to the public out of influence by traditional media zone. So the conception of Public Relation ship with customer and maketing plans are getting different.


(Case1> you can buy the keyword licence for results by searching engine in portal site. There is word in korea that if you have your owned keyword which is exposure in result of NAVER.com you can exposure to over 70% internet user in south korea. )

Case2> and town.cyworld.com is the one of the useful tool to have company precence for marketing in Cyworld. Company can have their official mini homepage calling town and have relationship with their individual fans by IL-chon (일촌) relates which is traditional individual connection system with friends in cyworld.

I think the korean is wet behind the ears of social media sites AKA Facebook and anyother social media site around the world. But we also have common with those wave by social media. Because we ve already established the environment to talk on internet and understand the Social Networking by internet presence.
There are absolutely different language and different culture however
I think the significant thing to understand at the concept of the work in social media is making a sharable gooooood and gorgeous contents and having a relationship with your people freely. that's what it takes.