Mar 24, 2010

wow i changed it

As you can see this that i changed my blog template and This is for testing within new templated blog.

Mar 23, 2010

Wait for SNSD's full features in app

Did you see this application in the iphone or Android? well in my case, As a not only iphone heavy user but a bigest fan for Girl's Generation in South Korea. this seems totally fresh approch to me. 
Guess what? 
They had launched their brand new application in app store and Android market  featuring with  music video , video clip and photo zone etc.  


Originally, they  released the app on the late whiteday of march. and it was only provided by short clips of video and a few  photo frame when first came in however, they have been updated as peel an onion.
They considerably performed the new brand type of teaser advertisement by releasing app for their 2nd album.
What a genious!
Currently the SM entertainment where the parent agent of SNSD and NeowizBugs both had announced their partnesship for this projects and simultaneously release their new album to public not only in iphon app but bugsmusic which is one of the largest music portal site in korea.
  
 Ironically, the user share for iPhone market in South korea is highly dominated by thirty to forty bachelor or married male who are also belongin to powerful supporter age and gender fan group of Girls Generation. 
    
 I am not so sure of reason why the SNSD 2nd album app in iphone was ranked at third on top free app as soon as released to public but, this feature might worked and affected on those measure.  
 I think they, marketer of SNSD who had planned this app are really smart and trendy, because they exactly knew their market and their client.
Anyway still it settles around top 25 on top free app features. I can expect more of those kind of app for various musician or artist group and we will catch up our favorite celebrities not only in traditional media like TV but in app via iPhone.


It works like clock featuring SNSD's photo frame 


And also we can watch the new song of SNSD "Run Devil Run" in the app.
Furthermore, they will update more feature as long as new issues or 2nd public songs are coming.

Feb 23, 2010

Named okiroo dot com to my korean blog



Wow
This is my first official domain address for my korean blog
I finally had setted up the OKIROO.COM with my blog.
However, I didn't add any easy domain for this eng blog yet.
Maybe sometime This dot com name would be on here for my global reader.
haha

But i just first give dot com name on my korean blog.
In these days, the traffic was quite huge and increased due to the couple of my post regarding iphone issues in korea and review for documentary film appreared in MBC, korean public brocasting.

so i thought i should add some remarkable name for people to remind my blog that would help to increase my traffic of blog.

Unfounately, little late to name on it.

Anyway, I am so proud of this i finally did name for blog first time.

Go Go okiroo dot com




Feb 2, 2010

Just individual mumbling to myself.

Stuffy really..

I thought it was due to ma lack of knoweldges for those biz feilds.
Well dont know much about LBS and embeded software stuffs however,
I kept trying to understand that i am wet behind the ears and dont know much about the company yet .
so That would getting better if i just try to go through with it
but unfortunately that is totally wrong i finally realized tht
yes right I was like sheep standing at the wrong grass.
and barking at the wolf not making sound baba to other sheeps
kinda sad and depressed ..
I still kept praying for lord every night that i hope really want to furfill your way you prepared for me since my mom got shocked and stumbled.
I really hope i want to be a person JESUS only wants me to become.
Although it is little stuffy and annoying that i am here doing what i dont want .
but also i can feel gratitude that you are really governing me leading my everything for your purpose.

Jesus plz help me and lead me for your own way
I am now totally belonged to you only JESUS. Praise the Lord.

Jan 27, 2010

Using Twitter means being local correspodent.




People used to think that we all know the world based on what we know.
As Ceaser said really .. that people see only what they want to see.
They just want to see the fact that they know and they can see.
that's why communication is so important.

Now i think we finally had a chance to new brand type of communication based on location.
I was only passive consumer when browsing the twitter.
There were poping up Trending Keywords that i don't agree. or i ve not hear of.
But now i can get a option for choosing a local trends that really matter to me for real my located area.

When i tried to browse the information via twitter. I only can received the selective information for my favorite. So There were possiblity that i couldnt catch up the real big trend and fad all over the world.


Anyway i used to expect myself that Twitter will be go for location based service as next step for real benefit.
and finally they showed their local Trends which let user to set their location and see the local issues based on keyword for each region.



It is not that big deal. it is so simple. Twitter now just show the true trend keyword for each related user based on location.




If you know the Trendsmap.com you may recognize the importance of these kind of service intuitively. or you can check here http://uksnow.benmarsh.co.uk/ as a reference. They show real time snowfall feedback by twitter user.

It is like a system we can eventually but unconciously become like local correspondents for media such as AP, Rueter or CNN

Every each place has a different issues they've got different sharable story according to local area. but Twitter let just show you which is really fad for specific region by showing local keyword.
When we seperate the information based on specific reason like location or theme.
Twitter will blow up the people's attention.
that means there are posibility that they can lead and generate the public opinions and even a zeitgeist.

Now Twitter gave a clue that we can ease traffic congestion among overflowing information, tweets...........

by Local Trend which based on real location and that will lead to milestone for Keyword advertising business for Twitter.

I think it will good or bad influence to current new brand type of LBS like Foursquare,Gypsii,Where and Brightkite.




iPhone

Twitter is a tool we can use as an opensource for creating new  cutomized messanger.



Jan 7, 2010

I had social media conference in Secondlife for a long time








As Beginning of this year 2010, I could have virtual talkshow within secondlife. it's been a really long time to have presence in secondlife. and i was just invited from HCHO who is the host of TOV show. And we had talked about the Social Media emerging topic in these days such as twitter.

And all you might notice that it only talks in korean. So I don't think you can understand the whole talk what we had talked about. so sorry for that however,

the mainpoint of this talk show was the fact that current social media will be more common and more powerful as growing spreads of smartphone, iphone or blackberry etc.. and we could have virtual connected presence within our daily life not only in front of Personal computer but wherever we are near established internet network via WIFI. So I think we can generate more contents with our daily life even if it is just short unuseful comments. and we are on the unrefined tons of messages currently sharing on network.
It is like the early age of internet when we first saw the network atmosphere called PC network. There were millions of information and messages that is unqualified and unvaluable contents as well as current situation we can see in case of twitter.

I think the next step for the social media in the future will go foward to solution that how we can controle and manage the selective and trustworthy contents among the crowded random messages and information.

For example, if we take the point of selecitng message according to specific subject like " Location " guess what?
Geo tagged picture that could extract from the GPS adopted iphone can be combined with short message for that location user wants to spread the word through the social media.
That would generate more sharable contents and we can have common denominator to lead the word of mouth and big buzz for the location.
That could lead us to valuable business model for Point of Interests or travle guide contents like Yelp, Where or forsquare. I think these service are really up and commer busines model.

So the next business model for mining money will be gaining attention from people by exposures of crowding sourced contente.
Cuz we can have and use more free software or service as growing market of Software-as-a-Service. Moreover, People will use and develope the customised service by Open API. Every contents and every site will intergrated and mixed up becoming a collective intelligence.

On the other hand, Second Life now looks decreasing and backwarding but still have a great promises for next gerneration. Younger Generation is used to work in 3D virtual world or Social networks such as Club Penguin, Gaia online or Habbo Hotel. and they will be more familar with 3D immersive virtual space like Secondlife.
According to Gartner Research group, 80% of current account on the Web will have their account on virtual world by 2013.
whether it will be correct or not i dont know either, but still virtual world space is really innovative communication tool. we could have various tools including text and voice chat together to talk not only 1 on 1 but Mass on mass as well as conference call.

Dec 25, 2009

Review after attended Social media curriculum for overseas sales and marketing held in KOTRA.



Last week, I had attended in Social Media curriculum held in KOTRA. Because my boss gave order for me to participate in those and study about recent trend of Social Media stuff in those days. However, It was quite undeeper and less profound than i thought. because the fact that Social media wave in south korea still in the early age and we, I mean almost people in internet atmosphere in south korea are usually having their presence online only Korean local portal or Social Network Service like Naver.com or Cyworld.com etc..




Well Although the main topic for this social media curriculum was Marketing and Relation forward the world wide, Some People who attended in don't even heard about the biggest Social media site like Facebook, Myspace and Twitter which are having real big issues and fad all around the world.
Anyway, I think Korea is well known for its wireless high-speed Internet infrastructure for millions of subscribers across the South korea, however, there are only for Gaming or entertaining things to spend time to waste, not for productive thing. it is the different culture that the concept of marketing for online and SNS or famous portal site such as naver is all about increasing the exposure of keyword as a result of searching the information by user in the site.


In those days there have been different aspects of marketing style coming to industry we also consider that the relationship and qualilty of contents is the most important thing when doing a marketing stuffs through the internet.

Especially, in naver.com Korean blogger for marketing used to drag-copy-attached contents which is the weird style of written things or (very)official and very unfamilar information from the organization or company. And they only consider the traffic to visit in and keep doing the samethings to manipulate the traffic again and again. But as Numerous million of people are having their owned account and have a relationship with their friends via blogging and social network service. we could also more credit to information from our friend's blog or have trust based on reviewing by any other user for the products before buying it.

So I can noticed that although there is diffent online space to share the communication and to meet the people due to the differn language maybe.......
As we can see more People who more depending on social media than exsisting media like TV,Radio or newpaper, it is possible to send the independant or individuall message to the public out of influence by traditional media zone. So the conception of Public Relation ship with customer and maketing plans are getting different.


(Case1> you can buy the keyword licence for results by searching engine in portal site. There is word in korea that if you have your owned keyword which is exposure in result of NAVER.com you can exposure to over 70% internet user in south korea. )






Case2> and town.cyworld.com is the one of the useful tool to have company precence for marketing in Cyworld. Company can have their official mini homepage calling town and have relationship with their individual fans by IL-chon (일촌) relates which is traditional individual connection system with friends in cyworld.

I think the korean is wet behind the ears of social media sites AKA Facebook and anyother social media site around the world. But we also have common with those wave by social media. Because we ve already established the environment to talk on internet and understand the Social Networking by internet presence.
There are absolutely different language and different culture however
I think the significant thing to understand at the concept of the work in social media is making a sharable gooooood and gorgeous contents and having a relationship with your people freely. that's what it takes.